Rosauers X Spiceology Collaboration
A campaign developed for Rosauers and partnered with SPICEOLOGY offering customer in the MEAT Dept the ability to have seasonings applied in store at no cost.
From Concept
The Strategy on how to grow consumer base in an aging grocery store. What better than a trendy and quality spice company paired with high grade meats. Enter a collaboration idea. The idea initially started with the deli, but for a first round of testing they opted for the meat dept concept instead. With the customer journey at the forefront of design factors, I got to work.
To Design
The work extends to complete language used, all design elements from hanging signage, on glass signage, Printed Tri-Fold handouts, in-case identifiers and more.
